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Every customer has a story worth telling. We make sure it's told right. Shine is customer marketing infrastructure that captures, verifies, and turns real proof into revenue — across every channel.

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Blog / Industry Insights / What Is VoC Software? A Practical Guide for B2B Teams

What Is VoC Software? A Practical Guide for B2B Teams

Voice of Customer software helps teams collect and analyze customer feedback. This guide covers the main types of VoC tools, where they work well, and where they stop.

The Shine Team

The Shine Team

4 min read

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What Is VoC Software? A Practical Guide for B2B Teams