The Customer Proof Engine

Turn customer sentiment
into verified proof

Shine captures NPS feedback, triggers AI interviews, and verifies every claim. We automatically transform that Voice of Customer into case studies, reviews, and marketing assets your team can use to win more deals.

Pricing

Your story production studio,
priced to scale.

Predictable pricing with no surprises.

Blog / Shine POV / Marketing Decay: Why Your Best Claims Get Worse Over Time

Marketing Decay: Why Your Best Claims Get Worse Over Time

Marketing decay is the gradual loss of specificity and credibility as messages get reused. Learn why it happens and how to prevent your best proof from becoming generic.

The Shine Team

The Shine Team

8 min read

|
Marketing Decay: Why Your Best Claims Get Worse Over Time