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Every customer has a story worth telling. We make sure it's told right. Shine is customer marketing infrastructure that captures, verifies, and turns real proof into revenue — across every channel.

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Blog / Shine POV / Marketing Decay: Why Your Best Claims Get Worse Over Time

Marketing Decay: Why Your Best Claims Get Worse Over Time

Marketing decay is the gradual loss of specificity and credibility as messages get reused. Learn why it happens and how to prevent your best proof from becoming generic.

The Shine Team

The Shine Team

8 min read

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Marketing Decay: Why Your Best Claims Get Worse Over Time