The Customer Proof Engine

Customer truth,
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Every customer has a story worth telling. We make sure it's told right. Shine is customer marketing infrastructure that captures, verifies, and turns real proof into revenue — across every channel.

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Blog / Best Practices / How to Build a Customer Advocacy Program (Complete Playbook)

How to Build a Customer Advocacy Program (Complete Playbook)

Customer advocacy programs have grown 570% YoY. Learn how to identify, recruit, and activate advocates who generate referrals, references, and revenue.

The Shine Team

The Shine Team

9 min read

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How to Build a Customer Advocacy Program (Complete Playbook)