The Customer Proof Engine

Turn customer sentiment
into verified proof

Shine captures NPS feedback, triggers AI interviews, and verifies every claim. We automatically transform that Voice of Customer into case studies, reviews, and marketing assets your team can use to win more deals.

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Blog / Best Practices / How to Build a Customer Advocacy Program (Complete Playbook)

How to Build a Customer Advocacy Program (Complete Playbook)

Customer advocacy programs have grown 570% YoY. Learn how to identify, recruit, and activate advocates who generate referrals, references, and revenue.

The Shine Team

The Shine Team

9 min read

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How to Build a Customer Advocacy Program (Complete Playbook)