The Customer Proof Engine

Customer truth,
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Every customer has a story worth telling. We make sure it's told right. Shine is customer marketing infrastructure that captures, verifies, and turns real proof into revenue — across every channel.

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Blog / Industry Insights / Sales Proof: Using Case Studies and Testimonials to Close Deals

Sales Proof: Using Case Studies and Testimonials to Close Deals

92% of B2B buyers trust peer reviews over sales pitches. Learn how to build and deploy proof assets that build buyer confidence and accelerate deals.

The Shine Team

The Shine Team

8 min read

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Sales Proof: Using Case Studies and Testimonials to Close Deals