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Every customer has a story worth telling. We make sure it's told right. Shine is customer marketing infrastructure that captures, verifies, and turns real proof into revenue — across every channel.

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Blog / Best Practices / What Are Case Studies in Sales? How B2B Teams Use Customer Proof to Close Deals

What Are Case Studies in Sales? How B2B Teams Use Customer Proof to Close Deals

Sales case studies are customer stories used to reduce buyer uncertainty. This guide covers how they work, common formats, and where most teams lose control of their proof.

The Shine Team

The Shine Team

5 min read

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What Are Case Studies in Sales? How B2B Teams Use Customer Proof to Close Deals