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Blog / Shine POV / Beyond NPS: A More Rigorous Way to Measure Customer Advocacy

Beyond NPS: A More Rigorous Way to Measure Customer Advocacy

NPS measures sentiment, not advocacy. Explore customer advocacy metrics built on three signals — Enthusiasm, Activation, and Momentum — to measure whether customer love is compounding or eroding.

The Shine Team

The Shine Team

8 min read

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Beyond NPS: A More Rigorous Way to Measure Customer Advocacy