The Customer Proof Engine

Customer truth,
verified

Every customer has a story worth telling. We make sure it's told right. Shine is customer marketing infrastructure that captures, verifies, and turns real proof into revenue — across every channel.

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Your story production studio,
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Blog / Industry Insights / Why B2B Reviews Matter More Than Ever (Data + Strategy)

Why B2B Reviews Matter More Than Ever (Data + Strategy)

With 80% of buyer research happening before sales contact, reviews shape decisions before you even know about them. Here's how to make reviews work for you.

The Shine Team

The Shine Team

6 min read

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Why B2B Reviews Matter More Than Ever (Data + Strategy)