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Every customer has a story worth telling. We make sure it's told right. Shine is customer marketing infrastructure that captures, verifies, and turns real proof into revenue — across every channel.

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Blog / Shine POV / From Brand Police to Proof Integrity: How Marketing Governance Is Changing

From Brand Police to Proof Integrity: How Marketing Governance Is Changing

The old brand police enforced tone and consistency. The new brand police enforces truth—and it requires a system, not a person. Here's how proof integrity changes the game.

The Shine Team

The Shine Team

4 min read

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From Brand Police to Proof Integrity: How Marketing Governance Is Changing