# Proof Operations

Extract, verify, and operationalize customer claims at scale.

## What it does

Proof Operations is Shine's claim layer — the system that turns conversations into a searchable library of evidence:

- **Claim extraction** — AI pulls discrete claims (outcomes, features, quotes, attributions) from interview transcripts
- **Verification** — every claim links back to its source moment in the transcript, with timestamps
- **CRM sync** — claims push into Salesforce and HubSpot as custom fields, so reps see relevant proof inside live deals
- **Search & filter** — claims are tagged by industry, role, outcome type, product area

## Why it matters

Most companies bury proof in PDFs or sales decks. Proof Ops makes proof an indexed, queryable substrate that connects to the systems sales and marketing actually use — and, because every verified claim is published as machine-readable structured data, the AI answer engines and agents your buyers now research with can surface and cite it too.

## Integrations

- Salesforce — claims as custom fields on Opportunity / Account
- HubSpot — claims as properties on Deal / Company
- iframe sidebar embeds in HubSpot and Salesforce show relevance-scored claims and AI-generated talk tracks during live deal review

## Try it

Sign up at <https://www.shine.studio/signup>.

Full product detail: <https://www.shine.studio/proof-operations>