All your customer proof,
priced to scale.
Lock in now and stay grandfathered at today’s price, forever.
Free
1 interview each month
1 Admin
~10 claims
Starter
10 interviews each month
1 Admin, 2 Users
~100 claims
For individuals getting started
Pro
25 interviews each month
2 Admins, 6 Users
~250 claims
For scaling teams
Complete
50 interviews each month
Unlimited seats
~500 claims
For teams producing stories weekly
Advocacy
A full advocacy platform, running on the proof you already own. Same customers, same consent, same ledger — no second tool to buy or sync.
- Proof-backed advocates
- Job-change tracking with consent
- GDPR consent receipts
- Auto-ranked reference strength
- Fatigue-capped asks
- Advocates matched to live deals
- One-click asks
- Reference calls on tap
- Free
- People and company directory
- Starter
- Willingness, asks, advocate profiles
- Pro
- Matching, strength, job changes
- Complete
- Thank-you gifts, reference on tap
Everywhere else, advocacy is its own platform, its own contract, and typically five figures a year on top of whatever captures your proof. Here it's one system, and it's already in your plan.
Need more than 50 interviews per month? Higher volumes, custom integrations, and volume pricing, built to scale.
Compare all features
Shine writes your case studies, reviews, and ads from every interview—you just approve
AI Interviews
Import Existing Proof
Customer Sentiment
Story Studio
Review Studio
Advocacy
Email & Deliverability
Integrations
AI & Agents
Collaboration & Support
Frequently asked questions
Everything you need to know about Shine pricing
The Free plan includes 1 AI interview session so you can experience the magic of Shine. You'll get AI-extracted claims, claim clips, custom branding, and NPS or CSAT surveys. Perfect for testing before committing. (Story Studio—landing pages, PDFs, quote cards, and promotional videos—starts on Starter.)
Yes! You can upgrade or downgrade your plan at any time. When upgrading, you'll be charged a prorated amount for the remainder of your billing cycle. When downgrading, your new rate will apply at the start of your next billing cycle.
When you choose annual billing, you save 20% on all paid plans. The discount is applied automatically, and you'll be billed once per year. You can switch to monthly billing at the end of your annual period.
If you're approaching your monthly interview limit, we'll notify you in advance. You can either upgrade to a higher tier or wait until your next billing cycle. Enterprise plans offer custom interview volumes.
We offer a 14-day money-back guarantee on all paid plans. If you are not satisfied with Shine, contact our support team within 14 days of your purchase for a full refund—no questions asked.
Starting on the Starter plan, Shine's Review Studio generates ready-to-post reviews for G2, Capterra, Trustpilot, Facebook, Google, and more. Your customer just clicks a magic link with the content pre-filled—no manual typing required.
Customer sentiment is included on every plan, including Free. Run NPS (best for B2B relationship tracking) or CSAT (best for B2C transactional feedback), delivered via an embeddable in-app prompt or by email. You also get the Customer Love Index—a 0–100 customer-health score combining enthusiasm, activation, and momentum—plus automatic invites to interview your happiest customers. Custom email copy and sending from your own domain start on Starter. Learn how the Customer Love Index works →
We accept all major credit cards (Visa, Mastercard, American Express, Discover) and offer invoicing for annual Enterprise plans. All payments are processed securely through Stripe.