The Customer Proof Engine

Customer truth,
verified

Every customer has a story worth telling. We make sure it's told right. Shine is customer marketing infrastructure that captures, verifies, and turns real proof into revenue — across every channel.

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Blog / Shine POV / Social Proof in B2B: What Actually Builds Trust (and What Doesn't)

Social Proof in B2B: What Actually Builds Trust (and What Doesn't)

Social proof still matters in B2B, but weak signals no longer work. Learn what builds real trust: context, specificity, and consistency across every touchpoint.

The Shine Team

The Shine Team

8 min read

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Social Proof in B2B: What Actually Builds Trust (and What Doesn't)