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Story Studio

Assets that practically
create themselves

Instantly turn one real customer story into omnichannel marketing assets

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Story Studio|Sarah Martinez, VP Marketing, SampleCo

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Approved Claims (3)

Cut production time from 3 weeks to 2 days

Interview - Sep 2026

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Saved 15 hours a week

Interview - Sep 2026

6x more case studies published

Interview - Sep 2026

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Brand Tokens

Source

Customer Interview

Sep 7, 2026

View source

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The Process

Build once, adapt everywhere

Edit, distribute, and share all your go-to-market assets — every asset stays tied to approved customer truth

Select approved claims

Pull from your verified claim library—the single source of truth for customer testimonials. Every quote, ROI stat, and success metric traces directly back to recorded interviews.

Compose assets visually

Create display ads, quote cards, case studies, video clips, and sales proof in one visual editor. Apply brand tokens instantly for on-brand marketing collateral every time.

Approve & lock

Enterprise-grade approval workflows for Marketing, Legal, and customer sign-off. Nothing ships without compliance review. Built-in governance for regulated industries.

Distribute instantly

Push to CRM, paid ads, social channels, landing pages, and sales enablement platforms. Multi-channel distribution with one click—one source of truth, infinite reach.

In the feed

Made to be shared where buyers scroll

One interview becomes a post that belongs in the feed: your customer’s verified words, ready to share the day they say them.

Jordan Ellis· 1st
Account Executive
2h·

The best marketing we have isn’t written by us. Grateful to Elena Ruiz and the Northwind team for going on the record.

Chasing similar numbers? DM me and I’ll walk you through how we got there.

Full case study in the comments 👇

#CustomerProof

Northwind

We cut onboarding time by 38%

“New reps ramp in weeks, not quarters.”

Verified
Elena Ruiz
VP of Customer Success
Read more →
Dana Cho and 48 others11 comments · 4 reposts
LikeCommentRepostSend
Jordan Ellis· Author
Account Executive
Full case study, with a clip from Elena’s interview: shine.studio/c/northwind/onboarding-in-13-days
LikeReply2h6
Elena Ruiz
VP of Customer Success, Northwind
Thank you, Jordan Ellis! Genuinely proud of what the team pulled off. Happy to go on the record any time. 🙌
LikeReply1h3
LinkedIn
Illustrative example
Built for AI visibility

Every asset, structured to be cited

Distribution isn’t busywork. It’s how you build the verified, omnipresent footprint an answer engine can pull from when a buyer asks who to trust.

01

Everywhere AI looks

One interview becomes case studies, social, landing pages, and reviews: the broad, consistent footprint engines reward.

02

Verified, not invented

Every asset traces back to a recorded, consented claim. That provenance is what makes a quote citable, not just clickable.

03

Structured to be read

Published with schema.org markup so crawlers, and increasingly agents, can parse exactly who said what, and when.

What the engine readsVerified
"@context": "https://schema.org",
"@type": "Review",
"author": "Elena Ruiz · Northwind",
"reviewBody": "We cut onboarding time 38%…",
"datePublished": "2026-09-07",
"provenance": "recorded interview · consented"

Use it standalone, or plug it into your stack

Shine works on its own, and connects to the systems your team already lives in.

  • HubSpot
  • Salesforce
  • Slack
  • Tremendous
See all integrations

Story Studio questions, answered

A case study builder turns a recorded customer interview into a finished, approved case study for you. Shine pulls the quotes, metrics, and outcomes, links every claim back to the moment it was said, and produces long, mid, and short versions ready to publish. It is done for you, not a blank template you fill in.

Yes. From one interview Shine produces display ads in multiple formats, each built on a verified, consented customer claim, with your brand colors and fonts applied automatically so the creative is on brand and defensible.

You do not build it by hand. Shine turns an approved customer quote into a branded quote card automatically, styled with your colors and fonts and sourced straight from the interview transcript, ready to share anywhere.

Case studies, quote cards, display ads, social posts, landing-page sections, and video clips, all from a single AI-led interview and all traceable to approved customer truth.

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One source of truth

Story Studio and Review Studio share the same verified customer claims. What's in your ads always matches what Sales and Marketing share everywhere else.

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