NPS Net Promoter Score software
that's actually free
Unlimited responses, every way to collect, and the full analytics dashboard, at zero cost. Then turn your happiest customers into stories that sell.
Send 0–10 surveys to any list. The first question lives inside the email.
NPS · last 30 days
Above the typical B2B SaaS benchmark. Invite your 71 promoters to turn high scores into customer stories.
Response distribution
30-day trend
+23Recent responses
Priya N. · VP Marketing, Northwind
“Honestly the fastest we’ve ever turned feedback into a case study.”
Interview invitedMarcus L. · Head of CS, Lumen
“We recommend it to every team we onboard.”
Interview invitedDana R. · Ops Lead, Cedar
“Loved the product, billing flow tripped us up.”
Alert sentEverything you need to measure NPS, free
Not a stripped-down free trial. Measuring NPS is genuinely free, forever: unlimited responses, the full dashboard, your branding, no credit card. A few deeper integrations sit on paid plans, noted on the cards.
Collect anywhere
Email surveys, an in-product widget (or a simple API), and CSV import. Reach customers wherever they already are.
Live NPS dashboard
Your score, the full 0–10 distribution, and a 30-day trend update in real time. Filter by score, date, source, or search.
Auto-segmented
Every response is sorted into promoters, passives, and detractors the moment it lands, with names, roles, and companies enriched.
Detractor alerts
When a score comes in low, Shine emails your team with the comment attached, so you can close the loop fast. Route the same alerts into Slack on Pro.
CRM-synced
Push NPS scores and follow-up status straight into HubSpot or Salesforce, so the whole company sees how each account feels.
On-brand surveys
Your logo, your colors, your question on every survey. Remove the Shine footer entirely on Pro.
Most NPS tools stop at a number.
Shine turns promoters into proof.
A 9 or a 10 is a customer telling you they love you. Shine catches that moment and turns it into a testimonial, a quote card, or a full case study — automatically.
A promoter scores 9–10
Free & unlimitedShine invites them to talk
AutomaticAn AI interview captures the story
No schedulingYou get a publishable testimonial
Quotes, clips, case studyWhy is it free? Because we only win when you do. Unlimited NPS helps you find your champions, and see they're real. Shine doesn't earn a cent until you turn them into stories, so the measuring stays free forever: every plan, free included, turns one champion into a full story each month. You pay only when you're ready to put more of your customers, and your business, in the spotlight.
Use it standalone, or plug it into your stack
Shine works on its own, and connects to the systems your team already lives in.
HubSpot
Salesforce
Slack
Tremendous
Same survey. None of the bill.
You get the measurement tools every NPS vendor sells — plus the one thing none of them do.
| Feature | Typical NPS tool | |
|---|---|---|
| Price to measure NPS | $0, free forever | $50–$224+ / month |
| Responses collected | Unlimited | Capped (free tiers ~200/mo) |
| Channels: email, in-product, CSV import | Included | Included |
| Live dashboard, distribution & trend | Included | Included |
| Detractor alerts by email | Included | Included |
| CRM sync (HubSpot, Salesforce) | On Pro | Paid add-on |
| Turns promoters into customer stories | Included | Not included |
| Credit card to start | Never | Often required |
Migrating off Delighted before it sunsets on June 30, 2026? Import your entire NPS history by CSV — scores, dates, and comments — and pick up exactly where you left off.
Competitor pricing and limits are approximate, based on publicly listed plans, and vary by vendor and tier.
NPS questions, answered
Yes. Collecting NPS by email, an in-product widget or the API, or CSV import, plus unlimited responses and the full analytics dashboard, is free forever, with no response caps and no credit card. Paid plans add the deeper integrations (Slack alerts, CRM sync), let you remove Shine branding, raise survey-send volume, and unlock turning large numbers of promoters into AI-led customer interviews each month.
NPS comes from one question: “How likely are you to recommend us?” answered on a 0–10 scale. Subtract the percentage of detractors (0–6) from the percentage of promoters (9–10) to get a score from −100 to 100. Passives (7–8) count toward the total but not the score itself.
Three ways: email a list; collect in your product — embed the no-code web widget that triggers on time or scroll, or post scores yourself with a simple API; or import historical responses by CSV. The no-code surveys carry your logo, colors, and question, and take a few minutes to set up.
Promoters can be invited automatically to share their story in a short AI-led interview. Detractors trigger an instant email alert with their comment attached so your team can follow up and close the loop. On Pro, you can route those alerts into Slack and sync scores and follow-up status to HubSpot or Salesforce.
No. Collecting NPS feedback is unlimited on every plan, including the free one. You will never hit a response cap or get asked to upgrade just to keep measuring.
Measuring stays free. Paid plans add the deeper integrations (Slack detractor alerts and CRM sync to HubSpot or Salesforce), let you remove Shine branding entirely, raise how many survey emails you send and how many promoters you turn into full AI interviews each month, and add seats. The free plan includes one promoter interview per month so you can see the whole loop end to end.
Absolutely. Many teams run Shine purely as a free NPS dashboard. The story-collection features are there the day you decide you want to act on a glowing score — but nothing forces you to.
Measuring satisfaction too? Explore Shine’s free CSAT software.
Want the rigorous case? Read Beyond NPS: a more rigorous advocacy metric.
Just need the math? Use the free NPS calculator with 2026 benchmarks.
Free forever · no card required
Start measuring NPS today
Spin up a free NPS program in minutes, and the next time a customer rates you a 10, turn it into a story worth sharing.
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