Industry Insights

Research and buyer guides on the customer proof category: software comparisons, alternatives, and how B2B buyers decide what to trust.

Industry Insights12 min read

Deeto Alternatives: 7 Customer-Voice and Proof Tools Compared

Industry Insights12 min read

Deeto Alternatives: 7 Customer-Voice and Proof Tools Compared

Looking for a Deeto alternative? We compare 7 customer-voice and proof tools on the job they do, what they cost, and whether you need a suite at all.

Industry Insights9 min read

Customer Proof Software: The 2026 Buyer’s Guide

Customer proof software helps teams capture, verify, and reuse customer evidence. This guide maps the five tool types, who each fits, and where they stop.

Industry Insights6 min read

Voice of Customer vs NPS: How They Actually Relate

Industry Insights8 min read

What Is a Customer Story Platform? A B2B Guide

Industry Insights8 min read

What Is B2B Case Study Software? A Buyer’s Guide

Industry Insights8 min read

What Is B2B Case Study Software? A Buyer’s Guide

B2B case study software splits into three categories: generators, workflow tools, and evidence platforms. What each does and where generators fall short.

Industry Insights9 min read

What Is a Customer Evidence Platform? A B2B Guide

Industry Insights9 min read

What Is Customer Reference Management Software? A B2B Guide

Industry Insights12 min read

Customer Marketing Platforms: What They Are, What’s Missing

Industry Insights12 min read

Customer Marketing Platforms: What They Are, What’s Missing

A customer marketing platform handles four jobs: proof capture, reference management, asset generation, and reuse governance. How to choose one.

Industry Insights10 min read

Voice of Customer Examples: What Good VoC Data Actually Looks Like

Industry Insights9 min read

Voice of Customer Analytics: How to Turn Feedback Into Decisions

Industry Insights9 min read

Voice of the Customer KPIs: A Framework for Measuring What Matters

Industry Insights9 min read

Voice of the Customer KPIs: A Framework for Measuring What Matters

Most VoC programs track satisfaction but not impact. The KPIs that matter at each maturity stage, from collection health to downstream proof activation.