Best Practices

Practical guides to customer marketing: interview questions, case studies, testimonials, reviews, NPS and CSAT, and voice of the customer programs.

Best Practices9 min read

CSAT Calculator: Work Out Your Customer Satisfaction Score

Best Practices9 min read

CSAT Calculator: Work Out Your Customer Satisfaction Score

Free CSAT calculator: work out your customer satisfaction score with the top-2-box method, see an honest margin of error, and compare 2026 benchmarks.

Best Practices10 min read

How to Make Your Customer Proof Readable by AI

When buyers ask AI which software to trust, it cites proof it can read and verify. How to make your testimonials, case studies, and reviews AI-readable.

Best Practices9 min read

Voice of the Customer Survey Questions: 20 Templates That Surface Real Insight

Best Practices9 min read

The Voice of the Customer Process: A Practical Guide to Collection Methods

Best Practices5 min read

What Are Case Studies in Sales? How B2B Teams Use Customer Proof to Close Deals

Best Practices5 min read

What Are Case Studies in Sales? How B2B Teams Use Customer Proof to Close Deals

Sales case studies are customer stories that reduce buyer uncertainty. How they work, the common formats, and where most teams lose control of their proof.

Best Practices11 min read

How to Write a Case Study That Wins Business (Step-by-Step Guide)

Best Practices7 min read

Testimonial Management: How to Scale Trust Without Losing Control

Best Practices7 min read

Customer Evidence: Why Stories Become Powerful When They're Verifiable

Best Practices7 min read

Customer Evidence: Why Stories Become Powerful When They're Verifiable

Customer stories are persuasive. Customer evidence is decisive. Learn why verifiable proof outperforms narratives in B2B buying decisions.

Best Practices7 min read

Customer Storytelling: How the Best B2B Teams Turn Experiences Into Trust

Best Practices8 min read

How to Ask for Reviews Without Putting Words in Your Customer's Mouth

Best Practices7 min read

Why Content Atomization Fails for Customer Stories

Best Practices7 min read

Why Content Atomization Fails for Customer Stories

Content atomization tools slice it into clips and quotes. For customer stories, atomizing without consent, sourcing, and approval adds risk, not value.

Best Practices8 min read

The Complete Guide to G2 Reviews and B2B Review Management

Best Practices7 min read

Content Repurposing: How to Turn One Piece into Ten (Framework)

Best Practices8 min read

The Ultimate Guide to Customer Testimonials (Collect, Manage, Deploy)

Best Practices8 min read

The Ultimate Guide to Customer Testimonials (Collect, Manage, Deploy)

Testimonials increase conversions by 34%. Learn how to systematically collect, organize, and deploy testimonials that build trust and close deals.

Best Practices9 min read

How to Build a Customer Advocacy Program (Complete Playbook)

Best Practices7 min read

How to Launch a Customer Story Program from Scratch

Best Practices7 min read

25 Customer Interview Questions That Unlock Powerful Stories

Best Practices7 min read

25 Customer Interview Questions That Unlock Powerful Stories

The questions you ask determine the stories you get. Use this proven framework to surface specific, emotional, outcome-driven narratives that convert.

Best Practices

CSAT Calculator: Work Out Your Customer Satisfaction Score

CSAT Calculator: Work Out Your Customer Satisfaction Score

NPS Calculator: Work Out Your Net Promoter Score and What It Means

Voice of Customer for Sales: How to Turn Feedback Into Deals

How to Make Your Customer Proof Readable by AI

How to Make Your Customer Proof Readable by AI

Voice of the Customer Survey Questions: 20 Templates That Surface Real Insight

The Voice of the Customer Process: A Practical Guide to Collection Methods

What Are Case Studies in Sales? How B2B Teams Use Customer Proof to Close Deals

What Are Case Studies in Sales? How B2B Teams Use Customer Proof to Close Deals

How to Write a Case Study That Wins Business (Step-by-Step Guide)

Testimonial Management: How to Scale Trust Without Losing Control

Customer Evidence: Why Stories Become Powerful When They're Verifiable

Customer Evidence: Why Stories Become Powerful When They're Verifiable

Customer Storytelling: How the Best B2B Teams Turn Experiences Into Trust

How to Ask for Reviews Without Putting Words in Your Customer's Mouth

Why Content Atomization Fails for Customer Stories

Why Content Atomization Fails for Customer Stories

The Complete Guide to G2 Reviews and B2B Review Management

Content Repurposing: How to Turn One Piece into Ten (Framework)

The Ultimate Guide to Customer Testimonials (Collect, Manage, Deploy)

The Ultimate Guide to Customer Testimonials (Collect, Manage, Deploy)

How to Build a Customer Advocacy Program (Complete Playbook)

How to Launch a Customer Story Program from Scratch

25 Customer Interview Questions That Unlock Powerful Stories

25 Customer Interview Questions That Unlock Powerful Stories